“Uplifting the class of 2020”
5/1/20
Client: Town of Saugus
In an unprecedented time, high school seniors across the country were left in a state uncertainty, after schools were forced to shut down in the wake of the coronavirus. Seeking an opportunity to honor their local students, the Town of Saugus enlisted KfB to help tell their story, and spread the message of hope.
Objective: Media Strategy, Video Production
The project was turned around in 24 hours for release on the town’s website and social media channels. An additional video was created in an effort to generate greater attention, after a coordinated effort with students to send personal messages of hope. That video would go viral in mere hours, and ultimately led to articles written by the Boston Globe, Boston Herald, as well as several TV reports from Boston affiliates.
